Mittwoch, 4. November 2009
SI-Chefkritiker Goodridge trommelt für Europa
schwanenmeister, 12:36h
Screen International-Chefkritiker Mike Goodridge, der bezeichnender-weise vor kurzem seine Zelte in Hollywood abbrach und in die britische Heimat zurückkehrte, gehört zu den stärksten Stimmen, wenn es um das effektvolle Trommeln für das Wiedererstarken des europäischen Filmmarktes geht. Seine nächste Volte gegen Hollywood schlägt er mit dem säbelrasselnden Artikel "Success on a local level". Seine wichtigsten Erkenntnisse:
- It’s clear that, while Hollywood blockbusters will always have their chunk of each market, local audiences are embracing homegrown pictures with increasing enthusiasm.
- 'Agora' is top in Spain for the third week, 'Pope Joan' topped the charts in Germany, 'Le Petit Nicolas' remained number one in France, 'Good Morning President' was South Korea’s movie of choice, 'I Give My First Love To You' led in Japan, and 'Knerten' and 'The Girl Who Played With Fire' looked strong in Scandinavia.
- The local phenomenon could be attributed to a retreat to homegrown stories after the global exposure allowed by the internet. Surf the web and there are no territorial boundaries to your wanderings. Web-savvy audiences may be looking to entrench themselves in their own cultures after spending so much mental time away from home.
- Perhaps audiences are also tiring of omnipresent marketing from Hollywood movies. A night out for Italians at 'Baaria' or for Germans at 'Vicky The Viking' could act as a rebellion against the advertising imperialism of US entertainment which has surely reached saturation. There has to be a point where too much marketing hype can turn audiences to a different flavour of film.
Link: - SI
- It’s clear that, while Hollywood blockbusters will always have their chunk of each market, local audiences are embracing homegrown pictures with increasing enthusiasm.
- 'Agora' is top in Spain for the third week, 'Pope Joan' topped the charts in Germany, 'Le Petit Nicolas' remained number one in France, 'Good Morning President' was South Korea’s movie of choice, 'I Give My First Love To You' led in Japan, and 'Knerten' and 'The Girl Who Played With Fire' looked strong in Scandinavia.
- The local phenomenon could be attributed to a retreat to homegrown stories after the global exposure allowed by the internet. Surf the web and there are no territorial boundaries to your wanderings. Web-savvy audiences may be looking to entrench themselves in their own cultures after spending so much mental time away from home.
- Perhaps audiences are also tiring of omnipresent marketing from Hollywood movies. A night out for Italians at 'Baaria' or for Germans at 'Vicky The Viking' could act as a rebellion against the advertising imperialism of US entertainment which has surely reached saturation. There has to be a point where too much marketing hype can turn audiences to a different flavour of film.
Link: - SI
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